© 2017 by Åsa Oveland Interior Design

My Story

The strength in spatial design lies in the feeling you get from being in that space. This basic idea is the starting point for every project I work on and is the foundation for developing a concept, whether it is for a residential or commercial space. A home is where we should feel the most comfortable – our surroundings should indulge us. Lighting should flatter. Textures should engage. Seating should embrace. Décor should excite.

A client’s interests and passions can drive the development of a concept. 1930's motorboats provided inspiration for a suspended room in the double height living area of the Riverside Penthouse project overlooking River Thames. All projects I get involved with offer bespoke designs and a rich variety of materials to enhance the experience of being in a given space.


To illustrate an idea I use various devices; mood boards, samples of materials, sketches, computer models or physical models. Rather than having a one-style-fits-all-approach, each project gets its own identity based on context and prerequisites as the design is developed and implemented in collaboration with other key members of a design team. 


My professional experience as an interior designer started in London after I graduated from Chelsea College of Arts (UAL) with a first class honours in BA (Hons) Interior & Spatial design in 2002. I immediately had the opportunity to work with innovative architects and designers on various types of commissions, including luxury hotels and residences. After 14 years in London I moved back to my native Sweden, to design and work on the complete renovation of a house in the Gothenburg area. This house, with a separate work studio, has now become our family home - a place where the surroundings indulge us.


A handful of completed projects can be seen in my online portfolio
CV upon request.